Lanzarote —
Is Orange the New Black?
Inspired by Lanzarote’s volcanic landscapes, mineral architecture and Atlantic light, the campaign investigates the relationship between fashion, nature and atmosphere through a restrained, observational visual language.
- Role
- Concept, styling, creative direction, model and image generation
- Format
- Editorial imagery · Fashion films · Campaign concept
- Creative
- Maria Yaneva / Mode Imaginarium
Concept
Fashion held against an elemental landscape.
This project explores how generative AI can be used to produce luxury fashion editorials, fashion films and campaign imagery across social media, digital campaigns, websites and print. It moves from concept development and trend forecasting through art direction to final visual execution—an end-to-end AI creative workflow for contemporary fashion brands.
Visual direction
Rather than following short-lived aesthetic trends, the direction draws on quieter storytelling, film-inspired colour, natural light, environmental composition and emotionally understated portraits. Authenticity, imperfect framing and cinematic stillness replace the language of a highly produced shoot.
The wardrobe
The edit brings together contemporary luxury and emerging designers, with pieces sourced through Mytheresa. Each look was selected to complement the landscape rather than compete with it, allowing silhouette, texture and colour to sit naturally within the environment.
The process
Every image was art directed, storyboarded and developed using AI image generation—demonstrating its use across fashion campaigns, luxury storytelling, editorial photography, fashion films and visual identity development.
The edit
Orange is the new black.
This project represents my approach to AI fashion photography, editorial imagery, fashion films and luxury campaign development—combining trend research, cinematic composition and brand-focused storytelling to create work that feels emotionally resonant, commercially relevant and visually enduring.